If you've been to Vietnam lately, you're likely to know of Pho 24 -- the growing chain of Mc Donald's-cum-Starbucks pho noodle soup shops. They're in the major cities in Vietnam, as well as other cities in Southeast Asia. The soup is pricier than at mom-and-pop places but it's good. There's air conditioning and the dining area is kept very clean. Pho 24 isn't for the working man or woman but rather for the upwardly mobile. Maybe Pho 24 is coming to the United States?
I wish I could go to this event at Asia Society in New York next Friday but alas, I'm here in Northern California.
CEO Forum with Ly Qui Trung of Pho 24
When: Friday, March 20, 12-2pm (includes luncheon)
Where: Asia Society and Museum, 725 park Avenue at 70th, NYC
Event flier: Pho 24 CEO forum
If you attend, do let us know what you learned!
Steph says
There is a Pho 24 in Houston, TX. I'm not sure if it's the same chain. I'm a huge Pho fan and I can eat it everyday. BTW, I am asian. But I can tell you that the Pho 24 here is not good at all and I feel the MSG effect after my meal.
Andrea Nguyen says
Stephanie, I have a feeling that the Houston pho shop is a knock-off. That's unfortunately a common part of Vietnamese business. My people... Thanks for your feedback. Sorry about the MSG.
Ever want to try your hand at making your own? There are good pho recipes on this blog and in my book. Check them out if you're game!
Daniel Tien Simon says
It's definitely a knock off! In fact, he talked about it in his presentation. It was very entertaining and quite humorous by the way. He's a great speaker. Sorry to have missed you, Andrea.
By the way, we have some clips online from the program, feel free to check it out:
http://www.asiasociety.org/resources/090320_pho24.html
Graham says
Friends in Saigon tell me Pho 24 has gone down in quality and a number of branches have closed. Although I can't confirm that, it's kinda the way of things in Vietnam, like Trung Nguyen Coffee shops.
Andrea Nguyen says
Thanks Graham. That's too bad. The key to the success of Mc Donald's and Starbucks is consistency and you have to deliver.
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