The February 2012 cover of Martha Stewart Living magazine says it all. I ♥ this issue. It just hit the newsstands and I’m in it. Seriously. Here’s the photo of executive food editor Lucinda Scala Quinn and me shopping at New May Wah market on Clement Street in San Francisco:
Look for the story on page 76 of the print edition, or in the table of contents in the digital version, which is what I decided to get for posterity. Lucinda and I were on the tofu trail.
Don’t know Lucinda? Along with her high level position at the magazine, she has a monthly column in Martha Stewart Living magazine and hosts the Hallmark Channel's Mad Hungry. She also wrote the show’s namesake cookbook and is working on a new book with her son. Lucinda focuses on the joys and challenges of cooking the daily family meal. She’s an ultra busy woman who champions taking time out to prepare food for people you love. It’s a major quality of life issue for her.
We met years ago when Lucinda interviewed me for the Martha Stewart Living radio show. I was struck by how thoughtful and smart she was. Lucinda had thoroughly read Into the Vietnamese Kitchen and asked me engaging questions. No softball questions. She’s a straight talker and I have a penchant for folks like her. She’s also funny, self-deprecating, and curious.
Last year, Lucinda received the galleys for Asian Tofu; galleys are a nearly perfect version of a book that's about to go to print. She reviewed it and tweeted, “Biggest hole in my library is Tofu. Reading/LOVING your galley. Can't wait for the book.”
I was tickled by her enthusiasm and thrilled when she suggested that we spend a day shopping and cooking. She wanted to demystify tofu for her readers and asked me to lend a hand. Shortly after, she arranged her travel schedule to California so that we could meet up in San Francisco.
Lucinda picked three recipes from the book. They included sublime Japanese hiya yakko (chilled tofu) and lusty Sichuan mapo tofu and pressed tofu tossed with chile bean sauce. We made the dishes with some of the Bay Area’s best tofu. It was lots of fun, especially the part when we got to eat up all the food we’d made. Photojournalist Barbara Ries captured our day in gorgeous images.
The entire article spans a good 5 pages, a very generous amount of space. The opening sentence of Lucinda’s story is: “Tofu used to scare me.” Her closing sentence is: “Tofu, I realized, really is for everyone—the tofu fearless or fearful alike.”
This is a high point of my career in several ways. I am not only jazzed about being featured in such a beautiful and prestigious publication, but also by the magazine’s interest in tofu. Martha Stewart Living magazine reaches over 2 million people each month; that’s a huge circulation to a very broad audience. Lucinda's story and the magazine's feature endorses the book as well as the subject.
The February issue is the Love issue. It’s fabulous that tofu got some of that love. Many people already enjoy it and hopefully now, more people will too.
For the full story and recipes, look for the voluptuous heart cover at your local stores. Or, get a digital version of the issue on an iPad so you’ll have it forever. The recipes should be posted online when the issue is off the newsstand. You can opt to go the full monty on how to make, buy, and cook tofu by pre-ordering the book, which releases on February 28 in print and digital editions.
Monica Bhide
This is so fantastic and so well-deserved. Many congrats! I cannot wait for my copy to arrive!
Congrats again
Thuy
Yay!!!
Organizedbyjenny.blogspot.com
Congratulations Andrea! Amazing!!!!
Andrea Nguyen
Thanks, ladies! It's darn cool.
Jacqueline
Hot damn! That is so cool! Think my (Chinese!) husband will try it now?
Gastronomer
Congrats, Andrea! I can't wait to see the finished product.
Sam @ The Second Lunch
Awesome! And how fun! I'd have loved to be a fly on the wall - or just hang around- with the two of you together. Two women I admire so much 🙂
Wenders
Congratulations! What an experience! And you went shopping in my old neighborhood. My family still lives in the Richmond District and shops on Clement. When I get to visit, I usually go to New May Wah. And I love tofu. It could very well be my favorite food. Look forward to your book!
Nate @ House of Annie
Congrats, Andrea! You've hit the big time.
Andrea Nguyen
LOL -- I've hit the big time with the little mighty tofu. Thanks for all the good wishes.
Wenders, glad to know that we shopped in your family 'hood. I wanted to take Lucinda to where the action really is in SF. It was lots of fun.
tigress
i can't wait for my copy to arrive either. congrats to you andrea!
G.
Many congrats and so well deserved!
Laura
Congratulations, Andrea! You've worked so hard and truly deserve all of the coverage and praise. I've learned so much from you too and really appreciate it! This is absolutely wonderful! Pictures of you and Lucinda shopping together at the market...ahem, how fantastic!!
Theasiangrandmotherscookbook.wordpress.com
That's fabulous, Andrea! And kudos to you for making tofu so sexy that even MSL wannts to cover it.
Andrea Nguyen
Thanks for supporting my work, everyone! You're the icing on the cake.
ShashaCahaya
Nice!
Jane
I will go buy that issue of Martha Stewart today!
Andrea Nguyen
Thanks, @ShashaChaya and Jane!
Von
Wow! You can't get any better than Martha Stewart Living, one of my fav mag. Congrats!!!
lynn @ the actor's diet
lucinda is my FAVORITE!!!! so jealous you got to meet her!
Andrea Nguyen
Thanks, Von! Living is an amazing publication.
Andrea Nguyen
Lucinda is indeed a terrific person. So glad that you think so too!
charsiew
congratulations!! such well-deserved accolades for all your hard work! look forward to getting my copy to devour!!
cooking grill
i love your recipe! yummy! 🙂
marlon
Wow! You can't get any better than Martha Stewart Living, one of my fav mag. Congrats!!!
Nickle
Yummy tofu is that 🙂